MILAN — Bottega Veneta’s creative director Tomas Meier, who believes in promoting the company’s luxe side rather than the icon bag of the season, has tapped a new photographer and introduced apparel into its advertisements this season.

This is Bottega Veneta’s third print campaign since Gucci Group acquired the brand in February 2001. Shot this time by American Christopher Griffith, after Robin Broadbent shot the first two campaigns, the ads broke in the September issues of publications including Vogue, Elle, Departures, W, Harper’s Bazaar, Figaro, L’Oficielle, Harper’s & Queen, Stiletto and a new German magazine called Achtung.

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