MILAN — Bottega Veneta’s creative director Tomas Meier, who believes in promoting the company’s luxe side rather than the icon bag of the season, has tapped a new photographer and introduced apparel into its advertisements this season.

This is Bottega Veneta’s third print campaign since Gucci Group acquired the brand in February 2001. Shot this time by American Christopher Griffith, after Robin Broadbent shot the first two campaigns, the ads broke in the September issues of publications including Vogue, Elle, Departures, W, Harper’s Bazaar, Figaro, L’Oficielle, Harper’s & Queen, Stiletto and a new German magazine called Achtung.

Griffith, who hails from the world of industrial photography, zooms in on parts of the model’s body, shot against a white backdrop. One image features a manicured hand holding a limited-edition pink clutch covered with baby roses, worn against a suede tunic and a foot clad in a metalized D’Orsay pump. Other images include a close-up of a mauve boot and dark mauve bag. Meier declined to divulge the ad budget.

To access this article, click here to subscribe or to log in.

load comments
blog comments powered by Disqus