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Christmas is a time of indulgence, but there are sports-minded folks (and those who plan to make exercise their New Year’s resolution) who like to receive active apparel and gadgets for gifts. So far this season, active apparel retailers and gyms report that collections are selling more than items, that warm cover-ups are good winter-weather gifts and that charitably oriented purchases are evoking the holiday spirit.
Holiday hit: Nike Dance collection.
Price: Hoodie, $80; corset, $45; energy dance cargo pant, $75, and Shox MC $100
Info: Holiday shoppers have been looking for collections, rather than items, and Paiva sales associates help “outfit women from head to toe,” according to a spokeswoman for the store.
2. Lululemon Athletica
Holiday hit: Shape-up jacket.
Info: Starting Friday, Lululemon’s first New York store will host a “Yoga Free for All” and will give away more than $40,000 of free yoga and fitness classes to celebrate the launch of the 2,245-square-foot shop at 1928 Broadway on Manhattan’s Upper West Side.
Holiday hit: Puma inspiration watch.
Info: Building on its cooperation with United for Africa at last summer’s World Cup, Puma is donating to the charity 10 euros, or $13.32, from the sale of each “Puma Time” watch.
Holiday hit: DavidBartonGym Holiday Gift
Info: Every year the gym offers a holiday package — half the sale price goes to Doctors Without Borders — that includes a one-month membership, a personal training session and an add-on gift, estimated at a value of $325. This year a T-shirt with a peace sign has been so popular that people are buying the package for the T-shirt alone.
5. Equinox Fitness Clubs
Holiday hit: Winter Wonderland spa package, which includes a 50-minute Swedish massage and 25 minutes of reflexology.
Info: For the ultimate shape-up treat, Equinox is offering the $10,000 “Six-Month Winter Shape Up,” which includes for each week of that period: three personal training sessions, a 30-minute stretch, a 50-minute signature massage and a 50-minute deep-tissue massage.
This story first appeared in the December 7, 2006 issue of WWD. Subscribe Today.
Holiday hit: Nike + iPod sport kit.
Info: For spring, there are nine shoe styles, ranging from $85 to $110, that work with Nike+ technology, but by the end of next year, Nike aims to have all its running shoes compatible — and 10 million pairs in the marketplace.
7. Mason Tennis Mart
Holiday hit: Nike’s Maria Sharapova-inspired sphere macro react Manhattan dress.
Info: “Nike is by far blowing the other brands away, because it’s much more feminine now. And it’s much more about outfits than pieces,” said a spokeswoman for Mason.
Holiday hit: Nostalgia cropped hoodie.
Info: Reebok’s best-selling women’s apparel collection this holiday season is its Nostalgia line, which includes hoodies, tank tops, pants and capris.
Holiday hit: Leggings
Info: The sportswear trend has made the dance staple a hot item. Black is the bestseller, but fashion colors like navy and walnut are also popular.
Holiday hit: Adilibria quilted outerwear jacket.
Info: The Adidas by Stella McCartney winter sports collection, from ski gloves to snow boots, is moving well this holiday.
11. New Balance
Holiday hit: WX731 gym training sneaker.
Info: New Balance promotes these shoes, designed for in-the-gym use, as ideal motivator gifts in winter, when runners are more likely to hit a cardio machine than the road.
Holiday hit: XD Skin in the corset-back silhouette.
Info: This season’s “Wish Speedo” campaign lets consumers on speedousa.com view the wish lists of athletes like Amanda Beard to get gift ideas and then create their own wish lists to send to friends and family.
Holiday hit: Warm-up jacket and pants set.
Info: The swim company’s hottest holiday gift is the cover-up that keeps its clients warm.
Holiday hit: Distressed French terry hoodie.
Info: Cover-up options, like hoodies and light jackets, have been hit gift for the holidays.
Holiday hit: Tennis Donna velour jacket and pant.
Price: Jacket, $90; pants, $70
Info: A warm après-tennis outfit is proving a winning set for the winter.