NEW YORK — No longer quibbling about what defines an athlete, activewear firms are now welcoming sports fans with more nonperformance products designed for their busy lives.
For years, sneaker giants like Nike and Reebok used to balk at the idea that their clothes would be worn by fashion types, but now they see it’s not such a bad thing. Puma and other Seventies powerhouses are making a comeback based on their leisure looks. This month, Ellesse, a skiwear and tenniswear label, relaunched its apparel in the U.S. with nonathletic types like Urban Outfitters.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"