NEW YORK — Move over athletes and make way for everyone else.

That seems to be the unofficial mantra that activewear companies have adopted to try to revitalize the $16.6 billion business. While they haven’t abandoned tried-and-true gym-goers, they are turning their attention to stylish women, saucy teenagers and active moms in their ads and in-store displays.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus