NEW YORK — Move over athletes and make way for everyone else.
That seems to be the unofficial mantra that activewear companies have adopted to try to revitalize the $16.6 billion business. While they haven’t abandoned tried-and-true gym-goers, they are turning their attention to stylish women, saucy teenagers and active moms in their ads and in-store displays.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)