At Aéropostale, basic T-shirts and big logos just don’t cut it anymore. Teens, saturated by social media and style bloggers dictating trends, are looking for more.
The $2.4 billion youth brand has reexamined its shopper base; redirected design efforts to target 16-year-olds; reduced product cycle times; added details, fabric combinations and trendier fits to the product mix, like skinny jeans with patchwork; expanded footwear offerings, and just launched an activewear line called Live Love Dream.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"