By  on July 12, 2013

At Aéropostale, basic T-shirts and big logos just don’t cut it anymore. Teens, saturated by social media and style bloggers dictating trends, are looking for more.

The $2.4 billion youth brand has reexamined its shopper base; redirected design efforts to target 16-year-olds; reduced product cycle times; added details, fabric combinations and trendier fits to the product mix, like skinny jeans with patchwork; expanded footwear offerings, and just launched an activewear line called Live Love Dream.

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