At Aéropostale, basic T-shirts and big logos just don’t cut it anymore. Teens, saturated by social media and style bloggers dictating trends, are looking for more.
The $2.4 billion youth brand has reexamined its shopper base; redirected design efforts to target 16-year-olds; reduced product cycle times; added details, fabric combinations and trendier fits to the product mix, like skinny jeans with patchwork; expanded footwear offerings, and just launched an activewear line called Live Love Dream.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"