Active apparel sales are growing as activewear becomes more accepted as fashion, according to The NPD Group's second survey of the global sports market.
World consumption of sporting goods increased 4 percent to $256 billion, with apparel sales driving growth in the market. Apparel accounts for almost half of sector revenues at $113 billion, a 6 percent increase compared with 2005.
"Apparel will continue to show the biggest growth rates in the sports market...primarily due to changing lifestyles worldwide," NPD analyst Renaud Vaschalde said in a statement. "The trend shows more people are willing to wear sports or sports-style clothing. They have become more accepting of casual dressing not just because it's fashionable, but because it is also practical."
NPD divides the global sports market into four segments: apparel, footwear, equipment and bicycles. Global athletic footwear sales increased 3 percent, equipment sales rose 4 percent and bicycle sales gained 1 percent.
Global sports sales are concentrated in a small group of countries, with the top nine nations for sporting goods sales accounting for two-thirds of global sports market sales, but less than one-third of the population. For example, the U.S. sports market led apparel sales with 8 percent growth, compared with increases of 5 percent in Asia and 3 percent in Europe. On the other hand, China is growing at 13 percent, but still accounts for only $6.7 billion in sales, averaging just $5 per capita spending, compared with $338 per capita in the U.S.
China is one of the two sectors in which Vaschalde sees growth opportunities in the activewear market. The other is outdoor, as "we are seeing an increasing awareness of the environment that, coupled with people's continuing love affair with nature, could pose significant opportunities for growth," he noted.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast