The 20 biggest advertisers for the first half of 2002.

Sometimes advertising spending isn’t rewarded with editorial coverage, as last week’s list illustrated. (See "Editors’ Choice," Sept. 12, page 10.) Only Prada, Christian Dior and Louis Vuitton were among editors’ favorite brands. No matter, brands such as Nike and Levi’s spend heavily to communicate to consumers directly through advertising. But times are tough in ad land. The top 20 advertisers slashed their budgets, spending only $423.3 million during the first half of 2002, compared with $774.1 million for the same period in 2001.

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