From working more closely with retailers to upping the quality of pieces to trying to snag back lost accounts, moderate manufacturers are revisiting their business strategies.
Flexibility is the buzzword of moderate firms, which seek ways to counter a lackluster economy and fear over the possible outbreak of war. Some vendors are relaxing once-rigid production rules and allowing stores more freedom to customize buys, including making subtle changes to silhouettes. Others are changing production calendars to accommodate the rising demand for immediates. Classics and bestsellers from past seasons are also being revisited and refreshed with seasonal trend references. And on the marketing front, campaigns have become indispensable tools to stand apart from the competition. Here, some other issues affecting the moderate market:
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)