From working more closely with retailers to upping the quality of pieces to trying to snag back lost accounts, moderate manufacturers are revisiting their business strategies.
Flexibility is the buzzword of moderate firms, which seek ways to counter a lackluster economy and fear over the possible outbreak of war. Some vendors are relaxing once-rigid production rules and allowing stores more freedom to customize buys, including making subtle changes to silhouettes. Others are changing production calendars to accommodate the rising demand for immediates. Classics and bestsellers from past seasons are also being revisited and refreshed with seasonal trend references. And on the marketing front, campaigns have become indispensable tools to stand apart from the competition. Here, some other issues affecting the moderate market:
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"