The stakes are ever higher for wooing celebrities to wear jewelry’s top names.

It was star wattage versus sheer karat weight late Wednesday afternoon at the Beverly Hills Hotel, and probably one of the few moments when a roomful of actresses were upstaged. As more than $20 million worth of diamonds from 13 jewelry companies made its way around the room draped on models, visions of red-carpet glory invariably danced in the eyes of Rebecca Romijn-Stamos, Rachel Griffiths and Marg Helgenberger.

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