NEW YORK — He’s done it for Victoria’s Secret, Ann Taylor, Estée Lauder and Reebok — and now brand image guru Mark Gobe is putting his branding stamp on American icon Coca-Cola.

The aim is to make the product’s packaging more appealing to teens — many of whom prefer Pepsi — while retaining visual elements long associated with the Coca-Cola label.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus