Not all brand-building exercises have to involve elaborate, multilayered marketing programs. Take Saks Fifth Avenue's new shoe floor, 10022-SHOE.
As Terron E. Schaefer, Saks' group senior vice president of creative and marketing, admitted, the concept of getting the floor its own zip code is "a very simple branding idea that has been working very well."
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)