Not all brand-building exercises have to involve elaborate, multilayered marketing programs. Take Saks Fifth Avenue's new shoe floor, 10022-SHOE.
As Terron E. Schaefer, Saks' group senior vice president of creative and marketing, admitted, the concept of getting the floor its own zip code is "a very simple branding idea that has been working very well."
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)