The brand’s beauty license holder, Coty Beauty, will introduce a men’s fragrance, called Sport Fever, starting this fall. The woody, fresh fragrance, which targets 15- to 25-year-old men, will hit shelves in Europe, the U.S., Argentina, Brazil, Colombia, Mexico, India, the Philippines and Taiwan starting this month.
Some countries, including the U.K. and Germany, introduced the scent this summer to profit from the excitement surrounding the World Cup. The juice, concocted by Pierre Bourdon of Fragrance Resources, includes notes of lemon, grapefruit, watermelon, jasmine, lily of the valley and vetiver. A 100-ml. eau-de-toilette spray will retail for $12.30 in France. Dollar figures were converted from the euro at current exchange rates.
Industry sources estimate the Adidas beauty brand rings up about $37.2 million in France per year and that Sport Fever could add $1.49 million in retail sales to that in the 12 months after launch. Coty will also introduce repackaged versions of the Adidas brand’s deodorant and shower gel lines this fall. The packaging features vivid colors — with metallic finish for the men’s line — and twist-open caps.
Meanwhile, Coty Beauty is hard at work on its first celebrity scent for the mass market. In July, the company announced it signed a licensing agreement with pop singer Celine Dion. The scent is expected to launch in spring 2003.
The company is also now rolling out its third Healing Garden Waters scent — Sheer Passion — in the U.S. Like Pure Joy and Perfect Calm, which launched last year, Sheer Passion is derived from hydroponically grown flowers. Print advertising for Sheer Passion, which shows a couple embracing, is designed to inspire romance.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews