The brand’s beauty license holder, Coty Beauty, will introduce a men’s fragrance, called Sport Fever, starting this fall. The woody, fresh fragrance, which targets 15- to 25-year-old men, will hit shelves in Europe, the U.S., Argentina, Brazil, Colombia, Mexico, India, the Philippines and Taiwan starting this month.
Some countries, including the U.K. and Germany, introduced the scent this summer to profit from the excitement surrounding the World Cup. The juice, concocted by Pierre Bourdon of Fragrance Resources, includes notes of lemon, grapefruit, watermelon, jasmine, lily of the valley and vetiver. A 100-ml. eau-de-toilette spray will retail for $12.30 in France. Dollar figures were converted from the euro at current exchange rates.
Industry sources estimate the Adidas beauty brand rings up about $37.2 million in France per year and that Sport Fever could add $1.49 million in retail sales to that in the 12 months after launch. Coty will also introduce repackaged versions of the Adidas brand’s deodorant and shower gel lines this fall. The packaging features vivid colors — with metallic finish for the men’s line — and twist-open caps.
Meanwhile, Coty Beauty is hard at work on its first celebrity scent for the mass market. In July, the company announced it signed a licensing agreement with pop singer Celine Dion. The scent is expected to launch in spring 2003.
The company is also now rolling out its third Healing Garden Waters scent — Sheer Passion — in the U.S. Like Pure Joy and Perfect Calm, which launched last year, Sheer Passion is derived from hydroponically grown flowers. Print advertising for Sheer Passion, which shows a couple embracing, is designed to inspire romance.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast