The brand’s beauty license holder, Coty Beauty, will introduce a men’s fragrance, called Sport Fever, starting this fall. The woody, fresh fragrance, which targets 15- to 25-year-old men, will hit shelves in Europe, the U.S., Argentina, Brazil, Colombia, Mexico, India, the Philippines and Taiwan starting this month.
Some countries, including the U.K. and Germany, introduced the scent this summer to profit from the excitement surrounding the World Cup. The juice, concocted by Pierre Bourdon of Fragrance Resources, includes notes of lemon, grapefruit, watermelon, jasmine, lily of the valley and vetiver. A 100-ml. eau-de-toilette spray will retail for $12.30 in France. Dollar figures were converted from the euro at current exchange rates.
Industry sources estimate the Adidas beauty brand rings up about $37.2 million in France per year and that Sport Fever could add $1.49 million in retail sales to that in the 12 months after launch. Coty will also introduce repackaged versions of the Adidas brand’s deodorant and shower gel lines this fall. The packaging features vivid colors — with metallic finish for the men’s line — and twist-open caps.
Meanwhile, Coty Beauty is hard at work on its first celebrity scent for the mass market. In July, the company announced it signed a licensing agreement with pop singer Celine Dion. The scent is expected to launch in spring 2003.
The company is also now rolling out its third Healing Garden Waters scent — Sheer Passion — in the U.S. Like Pure Joy and Perfect Calm, which launched last year, Sheer Passion is derived from hydroponically grown flowers. Print advertising for Sheer Passion, which shows a couple embracing, is designed to inspire romance.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews