NEW YORK — Adidas-Salomon has snared some big-name athletes to appear in its newest advertising campaign, which will be unveiled Thursday in Manhattan.
Soccer superstar David Beckham, boxing great Muhammad Ali and daughter, Laila, basketball player Tracy McGrady and runner Maurice Greene are featured in the campaign, and some of them are scheduled to be on hand for Thursday’s event in Harlem.
While Adidas has had some advertising around specific products recently, the TV and print ads and outdoor billboards mark the company’s first major Adidas branding effort in five years.
The Germany-based sports giant might be looking to make up for missed marketing opportunities from the Olympic Games. As reported, Nike is now the official sponsor for the 2006 and 2008 Olympics, taking over the position from Adidas, whose sponsorship ends after the games in Athens this summer.
Late last year, Adidas moved its marketing functions to its American headquarters in Portland, Ore., and named a new president for its American division.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)