By  on July 10, 2007

ATLANTA — Popular NASCAR driver Dale Earnhardt Jr. has teamed up with Adidas in a multi-year partnership that includes a full line of Dale Jr. apparel, footwear and accessories.

The Dale Jr. line includes his future racing suit and technical footwear, as well as off-track footwear and fan apparel.

The Dale Jr. licensed products will start rolling out to retail beginning in February 2008, and will be available in Adidas’ own retail stores and through sporting goods retailers. Also, Earnhardt will work directly with the Adidas Innovation Team to design and create an innovative racing suit and technical driving shoes, which he will debut at the 2008 NASCAR opener in Daytona Beach, Fla.

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