By  on April 18, 2007

The founders of Adora Lynx said they chose the name to represent "beloved strength," and they hope the better-priced line, which is being launched for fall, delivers clothes that will be adored and durable enough to be worn for years.

With a fit in between contemporary and misses', the line "references trends without making it trendy, so you can still wear it years later," said creative director Jason David Mahler.

The line wholesales from $80 to $175. It just took its first order from Joan Shepp in Philadelphia.

Introduced as a career-focused collection, Adora Lynx includes pants, blazers, dresses, knits and silk underpinnings. Details like pockets and ruching string the collection together, and every garment is lined in a fleur-de-lis print fabric, which will morph in color or scale for each delivery to "help you date the garment without it looking dated," Mahler added.

Mahler, a 23-year-old senior at the Fashion Institute of Technology, met Adora Lynx chief executive officer John Lavin for 30 minutes at Starbucks before Mahler was hired as creative director — half of the two-man team that is Adora Lynx.

Lavin had resigned two years earlier as chief operating officer and chief financial officer of Briefly Stated, an underwear and sleepwear manufacturer, and since then had been looking for a way to lead his own apparel firm.

"I've been in the fashion industry for 20 years, but always as the number-two guy," Lavin said. "My dream was always to have my own company with my own brand."

For the first 12 months, Lavin said he hoped the line would bring $3 million in wholesale volume, and ultimately be a $25 million brand once it expands into casualwear and men's wear.

load comments
blog comments powered by Disqus