After a four-year hiatus, Miguel Adrover will be back on the New York Fashion Week scene in September when he stages a presentation of his collection for Hess Natur.
But this time, the designer, who once marched a sheep on the runway, is turning his back on the catwalk in favor of something more artistic. Although Adrover was cryptic about the show’s specifics, he said he is trying to lock in a downtown site for Sunday, Sept. 7, at 8 p.m., for what won’t be “a classic show.”
Not that anyone would expect that from a designer who has bucked the idea of run-of-show handouts or even invitations for that matter — unless a dollar bill with a stamped address on it can be considered one.
“I’m a little bored with the catwalk,” Adrover said in an interview. “I would love for people to be surprised when they see it. We plan to show how clothes are tied to creativity, the arts and are close to nature. I never got the chance to do that before.”
His new gig as creative director of Hess Natur, a $100 million, 30-year-old German mail-order business of women’s, men’s and children’s wear rooted in environmentally sound practices, allows for some artistic license. Adrover also has been recording live musicians whose soundtrack will serenade the presentation’s 800 or so guests. Hess Natur is trying to figure out a way to extend its presentation so that “everybody who wants to see it will,” he said.
“It won’t just be for press and buyers,” Adrover said. “There will be an opportunity for others to see it. I’m really tired of all this exclusive VIP. I want people to have the opportunity to see it if they want to. That’s an honest proposition to the public.”
In his studio in Majorca, 10 students have been busy helping Adrover fine-tune the collection. They are a hodgepodge of nationalities from Russia, Egypt, Austria and Spain, among other countries. They have been bunking in his apartment, with his friends or with local families. In exchange for their work, Adrover pays for some of their food. Harsh as this might sound, he said students have a certain oomph that can’t be matched by professionals.
“I have always done that,” Adrover said. “For me, students are the people who have the time and the energy to do this. They work on it without conditions. They have the passion and the energy to get things done. The energy in Majorca is not like the energy in New York, where things are moving very quickly. But we still have a lot to do.”
In the next week alone, Adrover’s work responsibilities will have him flying to Spain, Germany, Spain again and then on to Morocco, where artisans are putting the finishing touches on select pieces.
“It’s going to be a show that embraces the philosophy of the company,” he said. “It’s going to be an artistic expression, but with clothes. It’s going to be really nice to watch.”
Guests need not worry about any actresses stealing the spotlight.
“Celebrities take attention from the real world,” Adrover said.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty