LOS ANGELES — American Eagle Outfitters celebrated the opening of its Santa Monica, Calif., flagship last Thursday with a young Hollywood-filled shindig featuring T-shirts designed by Kirsten Dunst, Johnny Knoxville, Zach Braff, Mila Kunis, Jamie Kennedy and Elisha Cuthbert.
This story first appeared in the April 9, 2003 issue of WWD. Subscribe Today.
Kunis, Erika Christensen, Gabrielle Union, Brittany Snow, and Vanessa Lengies attended the bash, deejayed by “That 70s Show” star Danny Masterson. The event featured AE cookies and fruity cocktails, plus a clothing customization center and digital photo booths, both of which are available in the store year-round (sorry, no more open bar). The printed T-shirts, flip-flops, jeans and khakis were on full display in the 10,500-square-foot store, the company’s largest of its 698 stores nationwide.
“They’re totally getting me ready for spring break,” raved Union as she shopped the racks.
Ten percent of sales of the 5,100 celeb-designed shirts, which sell for $19.50 for the next two weeks in Santa Monica, SoHo and San Francisco, will go to Jumpstart, a nonprofit learning program.