American Eagle Outfitters Inc. has added workout and fitness wear to its aerie collection. Aerie f.i.t., which stands for fun, inspirational and technical, targets the American Eagle female customer between ages 15 to 25.
American Eagle Outfitters Inc. has added workout and fitness wear to its aerie collection.
Aerie f.i.t., which stands for fun, inspirational and technical, targets the American Eagle female customer between ages 15 to 25. The collection includes leggings, shorts, sports bras and wind stoppers, among other exercise apparel and accessories.
Each product is made from aerie Fit Sweat Free Fabric™. The workout wear is designed to pull moisture away from the body, and includes hidden money pockets, reflective piping and special flat-seam construction.
"Working out is important to our aerie customer, so offering a fitness line is a natural way to complete her lifestyle," Betsy Schumacher, chief merchandising officer for aerie, said in a statement. "Aerie f.i.t. combines fun, inspiration and technical performance in a way that's unique to the marketplace."
The collection is currently available online and in 20 stand-alone aerie stores across the country, as well as 25 American Eagle stores with aerie shops.
The aerie concept was launched in 2006 with intimates and dormwear collections. For the holiday, the company will add personal care items, including a complete lip care line, body washes and lotions, and home fragrance.
American Eagle plans to have 40 stand-alone aerie stores by the end of the year, and open another 50 to 60 stores in 2008.
Shares of American Eagle on Tuesday closed at $22.36, down 2.5 percent, in trading on the New York Stock Exchange.
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