LOS ANGELES — Activewear maker Avia launched its retro and performance basketball collection last month with a late-night bash at Concorde, a popular Hollywood haunt.

Although the dress code called for sporty old-school gear, hipsters and a few starlets turned out in their own look of the evening — sexy jeans and black tops — as demonstrated by TV types Laura Prepon and Melissa Rivers. There were also stripes galore, from film actress Erika Christensen’s Victoria Secret tuxedo-stripe pants paired with a black tank top or a lesser-known guest in a vintage purple and black striped dress worn with Marc Jacobs pumps.

Others in the crowd wore screenprinted Ts carrying everything from fashion statements to throwback cartoons like Felix the Cat. The fashion-y mix was perfect for getting down to the hip-hop tunes spun by DJs Ruckus and A.M. until the wee hours.

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