LOS ANGELES — Activewear maker Avia launched its retro and performance basketball collection last month with a late-night bash at Concorde, a popular Hollywood haunt.

Although the dress code called for sporty old-school gear, hipsters and a few starlets turned out in their own look of the evening — sexy jeans and black tops — as demonstrated by TV types Laura Prepon and Melissa Rivers. There were also stripes galore, from film actress Erika Christensen’s Victoria Secret tuxedo-stripe pants paired with a black tank top or a lesser-known guest in a vintage purple and black striped dress worn with Marc Jacobs pumps.

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