West Hollywood, Calif. — If there was something of a "Desperate Housewives" theme at the Agent Provocateur lingerie and swim party here, so much the better for brand owners Serena Rees and Joseph Corre.
Mimicking a scene from the show, a brunette clad in little more than a red negligee and marabou heels pushed a lawnmower on the grounds of the Sunset Marquis Hotel at the Sunday afternoon event. More than 300 guests turned out for the barbecue and snow cones and a three-act showcase that resonated with all the campy lustiness of the hit ABC television series.
In lieu of a young, hunky gardener with a hyper libido, there was a young hunk recalling his fictional adventures with the hotel's guests and staff in a cheeky farce called "Confessions of a Poolboy."
The double entendres had party guests Courtney Love, Joy Bryant, Dyan Cannon and Steve Jones laughing as models sauntered out, playing chambermaids and guests and wearing little more than lingerie accessorized to suggest their character. Hair was teased up to there by Fred Segal Beauty stylists and makeup was by the Smashbox team.
The London-based brand also used the hot afternoon to showcase its swimwear. Although launched two summers before, it is only now, during the company's 10th anniversary, being promoted officially.
"We just wanted to try it out quietly first," Rees said. "And since we've had such a great response with it, L.A. seemed like the perfect place to really present it."
A synchronized swimming troupe "danced" in the new hotel pool in suits custom-made by the label.
Then looks already available at the Agent Provocateur shop on Melrose Avenue here, along with the firm's other 14 stores worldwide (a door in Manchester, England, opened last week), were paraded around the pool.
The collection is a mix of skimpier glam-rock bikinis in colored foil fabrics and distinctly Fifties pinup suits cut from vintage prints. No surprise that the latter ranked high on the want list of burlesque star Dita Von Teese, a party guest although she has previously performed at Agent Provocateur events in London: "Those suits were my favorite," she said.
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