MILAN — Agnona has appointed Gunn Johansson its new women's designer, effective with the spring 2006 season.
Johansson will present the collection during fashion week here in September.
In a statement issued last week, Agnona also said it has appointed Laura Poretti merchandising and retail director and Rossella Colombo communications and image director.
The announcements are in line with Agnona's goal to evolve into a more fashion-oriented company, a process being helped by former Gucci chairman Domenico De Sole. This spring, De Sole was tapped as a board member of Zegna Group, which controls Agnona. Gildo Zegna, co-chief executive officer of the group, said De Sole was "instrumental in putting a good structure together."
Johansson started her career at the American label Tse, where she was creative coordinator of the cashmere collections. In 1998, she launched her own collection, "hLam," with her husband, Pierangelo D'Agostin, and became creative director of knitwear company Malo. Last year, Johansson was part of the women's design team at Jil Sander.
"This new designer will keep the strategy of using our beautiful fabrics and work to create new fabrics. Now our house is in order and we can grow," said Tord von Dryssen, ceo of Agnona.
In a statement, Agnona said the designer's "sensitivity and professional background make her the perfect interpreter of the new Agnona woman: modern, inquisitive, spontaneous and with a strong personality."
Von Dryssen said the new ready-to-wear collections will aim at a customer between 35 and 60, with the bulk in their 40s, and focus on a more modern line and sophisticated customer.
"Most of the designers that we all admire ... all of them target a younger woman, but a lot of women around 40 years old want to wear beautiful clothes. This is a feminine way of dressing for every day, with great cuts and beautiful fabrics," said von Dryssen.
Johansson succeeds Tomaso Stefanelli, and the brand's creative director, Daniela Cattaneo, has left the company after three years. Poretti was previously buyer, style coordinator and purchasing manager at department stores La Rinascente.
The Biella-based Agnona was founded in 1955 by Francesco Ilorini Mo as a textile company. Until the Seventies, when the company introduced its own rtw, knitwear, accessories and home collections, Agnona provided fabrics for companies such as Christian Dior and Chanel. Today, together with Loro Piana, Agnona has the exclusive rights to work with the luxurious vicuna. It also works with Peruvian alpaca and cashmere.In 2004, Agnona reported consolidated revenues of $36 million, or 30 million euros at current exchange rates. Von Dryssen said the company has an "aggressive" growth target, but declined to provide specific figures.
The company lists 12 brand stores, including three in the U.S., where it is also available at Bergdorf Goodman and Neiman Marcus. Von Dryssen said the line was presented to both stores last week and had a "very positive reaction."
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye