Emmy-nominated "Sex and the City" star Kristin Davis has joined Ahava to become the Israel-based beauty company's first celebrity spokeswoman.
"I was attracted to Ahava because of their use of the minerals found in the Dead Sea and their commitment to using only high-quality ingredients in their products," said Davis, who was a spokesperson for Maybelline New York three years ago. "I noticed a difference in my skin the first time I had an experience with them at a spa."
As the company celebrates its 20th anniversary this year, Ahava executives are looking to raise brand awareness both in the U.S. and internationally. Signing a spokesperson is part of the initiative.
"Kristin represents everything that our brand stands for, since she has that natural, radiant and beautiful look that's pure," said Michael Etedgi, chief executive officer of Ahava North America. "I'm sure she will be instrumental in helping make Ahava a household name."
As part of the multiyear contract, Davis will appear in the company's ads and on the international Web site, in addition to other marketing initiatives. The print ads featuring Davis will break in January in about 10 to 15 beauty, fashion and lifestyle books both in the U.S. and overseas.
According to industry sources, Ahava will generate about $150 million in worldwide retail sales by yearend.
Ahava currently offers 70 products in some 40 countries. In the U.S., Ahava products are sold in spas, independent pharmacies, boutiques and department stores, including Bath & Body Works, Ulta, Nordstrom, Lord & Taylor and Carson Pirie Scott.
Ahava also has plans to open more freestanding stores. In the past year, the company has opened three stores in England, Germany and Singapore. According to Etedgi, by the end of next year, Ahava hopes to open a "Dead Sea spa center" in New York where customers can go and receive treatments or float in a salt pool.
"We wanted to bring the Dead Sea experience to New Yorkers so they don't have to fly that far to benefit from minerals of the Dead Sea," said Etedgi.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast