NEW YORK — The horseshoe is galloping to new meadows.
The Aigner Group, which is updating its product assortment and expanding its licensing and consumer-direct business, has signed licenses for legwear, fashion watches, gloves and prescription eyewear.
The new agreements will cover the Etienne Aigner brand, known for its use of burgundy leather and its signature horseshoe "A" logo, and E/A by Etienne Aigner, the company’s new, mid-tier label. E/A was launched at J.C. Penney stores last year and has since expanded its distribution to include select mid-tier chains such as Mervyn’s and Famous Footwear.
Aigner will launch socks and hosiery next spring with Hickory, N.C.-based Paul Lavitt Mills, which also produces legwear under license for Nicole Miller, Phat Farm and Alexander Julian. The line will feature such classifications as trouser socks with various prints and weaves, and fashion tights such as opaques, fishnets and textures, including the Etienne Aigner logo print. Wholesale prices for socks will be about $3 for Etienne Aigner and about $2 for E/A by Etienne Aigner. The prices for hosiery have not been determined.
Fada International, whose Geneva Watch Co. division produces licensed watches for Tommy Bahama, Kenneth Cole and Mudd, will manufacture and market fashion watches for Aigner Group. Etienne Aigner watches will debut in Aigner stores for holiday and retail for $50 to $90. E/A by Etienne Aigner watches will be distributed to select mid-tier stores next spring, selling for about $25 to $29 retail.
A capsule collection of gloves launched in Aigner stores last year, and now the company is rolling out a full line to select department and specialty stores in a license with Johnstown, N.Y.-based Gates Gloves.
The glove collection will feature classic two-button and four-button leather and lamb suede styles, contrast stitching, button and hardware treatments, and gold-tone hardware similar to that of Aigner handbags and footwear. Lined either in cashmere or Thinsulate, the gloves are available in burgundy, black and chocolate brown. Wholesale prices range from $11 to $20.
As for its prescription frames, they are licensed by Valhalla, N.Y.-based Metzler USA. These will launch in optical retailers next spring. Wholesale prices for the line, which will include metals and plastic styles in a variety of colors, will range from $40 to $50. Both lines will be distributed in the U.S. by Newark, N.J.-based Liberty Optical.E/A by Etienne Aigner frames, whose prices are yet to be determined, will be distributed to mid-tier and mass market leased optical chains. The licensee’s German-based parent, Metzler International AG, also manufactures licensed prescription eyewear and sunwear for United Colors of Benetton, Vivenne Westwood, Red Rose and Revlon.
"The Etienne Aigner brand has become visible to a whole new generation of women and they are interested in more than shoes and accessories," said Wendy Hessen, vice president of licensing and marketing for the Edison, N.J.-based firm. "We chose these particular product categories after testing in our own stores revealed what our customers are looking for from Etienne Aigner."
The company has annual sales of $150 million. Hessen declined to disclose projections for the license agreements.
Aigner product is distributed to department stores nationwide; the company’s e-commerce site, etienneaigner.com, five Etienne Aigner signature stores, and 60 outlet stores.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty