NEW YORK — The horseshoe is galloping to new meadows.
The Aigner Group, which is updating its product assortment and expanding its licensing and consumer-direct business, has signed licenses for legwear, fashion watches, gloves and prescription eyewear.
The new agreements will cover the Etienne Aigner brand, known for its use of burgundy leather and its signature horseshoe "A" logo, and E/A by Etienne Aigner, the company’s new, mid-tier label. E/A was launched at J.C. Penney stores last year and has since expanded its distribution to include select mid-tier chains such as Mervyn’s and Famous Footwear.
Aigner will launch socks and hosiery next spring with Hickory, N.C.-based Paul Lavitt Mills, which also produces legwear under license for Nicole Miller, Phat Farm and Alexander Julian. The line will feature such classifications as trouser socks with various prints and weaves, and fashion tights such as opaques, fishnets and textures, including the Etienne Aigner logo print. Wholesale prices for socks will be about $3 for Etienne Aigner and about $2 for E/A by Etienne Aigner. The prices for hosiery have not been determined.
Fada International, whose Geneva Watch Co. division produces licensed watches for Tommy Bahama, Kenneth Cole and Mudd, will manufacture and market fashion watches for Aigner Group. Etienne Aigner watches will debut in Aigner stores for holiday and retail for $50 to $90. E/A by Etienne Aigner watches will be distributed to select mid-tier stores next spring, selling for about $25 to $29 retail.
A capsule collection of gloves launched in Aigner stores last year, and now the company is rolling out a full line to select department and specialty stores in a license with Johnstown, N.Y.-based Gates Gloves.
The glove collection will feature classic two-button and four-button leather and lamb suede styles, contrast stitching, button and hardware treatments, and gold-tone hardware similar to that of Aigner handbags and footwear. Lined either in cashmere or Thinsulate, the gloves are available in burgundy, black and chocolate brown. Wholesale prices range from $11 to $20.
As for its prescription frames, they are licensed by Valhalla, N.Y.-based Metzler USA. These will launch in optical retailers next spring. Wholesale prices for the line, which will include metals and plastic styles in a variety of colors, will range from $40 to $50. Both lines will be distributed in the U.S. by Newark, N.J.-based Liberty Optical.E/A by Etienne Aigner frames, whose prices are yet to be determined, will be distributed to mid-tier and mass market leased optical chains. The licensee’s German-based parent, Metzler International AG, also manufactures licensed prescription eyewear and sunwear for United Colors of Benetton, Vivenne Westwood, Red Rose and Revlon.
"The Etienne Aigner brand has become visible to a whole new generation of women and they are interested in more than shoes and accessories," said Wendy Hessen, vice president of licensing and marketing for the Edison, N.J.-based firm. "We chose these particular product categories after testing in our own stores revealed what our customers are looking for from Etienne Aigner."
The company has annual sales of $150 million. Hessen declined to disclose projections for the license agreements.
Aigner product is distributed to department stores nationwide; the company’s e-commerce site, etienneaigner.com, five Etienne Aigner signature stores, and 60 outlet stores.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)