NEW YORK — Teens remain in the scope of retailers and beauty marketers as a target of choice, and consistently hitting the bull’s-eye has proven tricky. Despite the challenges, no one is willing to walk away from the game.

This week, Rite Aid is getting into the teen act with its new teen Glam Camp program, an enticing endcap of health and beauty items for young women that comes with an interactive Web site, created by Alloy, and sweepstakes promotions.

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