An Alexander McQueen wardrobe is a click away, starting today.
The London designer is extending his Web site, alexandermcqueen.com, by adding an e-commerce function. It will allow visitors to shop for his innovative clothes online for the first time. Customers living in Manhattan, for example, can get merch the same day if they place their orders before noon (and are willing to fork over an extra $50).
Like one of the designer's flagships, the site offers a selection from McQueen's fall collection, including looks from the runway and accessories. In addition, visitors can learn more about the designer, watch videos of his runway shows and find out about special projects in which he is involved. The images are exclusive to the site.
Among the looks available is an evening peacoat with fur for $3,320, a Bustier Shot chiffon top for $2,340, a Gypsy evening dress for $5,695, sequined leggings for $2,345, a Flapper Old Gold bag for $2,430 and a suede and patent ankle boot for $995. Customers can choose to zoom in on each item before adding it to their shopping lists. The site also offers men's wear and men's accessories.
The site was created by London's Poke company, which specializes in creative and marketing solutions in all forms of digital and interactive media. Poke also has clients such as J.Lindeberg, Rimmel London and American Express Red.
Although the launch is exclusive to the U.S., the company plans to bring it to other markets worldwide shortly.
McQueen, whose first U.S. store opened in Manhattan's Meatpacking District in 2005, added an eye-catching store on the corner of Melrose and Orlando Avenues in West Hollywood in April. It features a 9-foot-tall stainless steel sculpture of a naked man by artist Robert Bryce Muir that pokes through the roof of the space.
While male nudity is less likely on this site, it wouldn't be McQueen without an element of surprise. This time, the company created a special contest in honor of the e-commerce addition, which allows visitors to register to win two tickets to his spring 2009 runway show, slated to take place during fashion week in Paris in October. The prize also will include accommodations.
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