LONDON — Alexander McQueen is building his brand at breakneck speed.
The designer, who in September unveiled a footwear line for Puma, will launch a second ready-to-wear collection called McQ – Alexander McQueen for fall 2006.
The denim-based collection will be for men and women and will include accessories, McQueen said in a statement late Friday. It will be produced by the Italian company SINV Spa.
"The focus of this collection will be younger and more renegade, but always signature McQueen," the designer said in the statement. "This partnership will add a new and inspiring dimension to the McQueen world."
The new rtw line comes hot on the rubber heels of McQueen's new collaboration with Puma. The Alexander McQueen Puma line will launch in 200 to 250 stores worldwide in January, including McQueen's flagships in London, New York and Milan.
McQueen parent Gucci Group has strongly encouraged its smaller brands to build their businesses by striking deals with outside companies. Gucci wants the brands, which also include Stella McCartney and Balenciaga, to be profitable by 2007.
Later this week, McCartney will unveil a limited-edition capsule collection for H&M. She also has a successful performance sportswear line for Adidas.
The new McQueen line will hit 600 shop floors worldwide in June. A McQueen spokesman said the stores that will carry the line will include Neiman Marcus and Harvey Nichols, but not the McQueen flagships in New York, Milan and London. Prices will range from 495 pounds, or $870, for selected knitwear items to 60 pounds, or $105, for a T-shirt.
The collection will include denim jeans, jackets, trenches and miniskirts with special treatments and washes. It will also include knitwear, T-shirts, woolen coats and trousers made from washed and overdyed cottons.
The line will be produced and distributed under a five-year licensing agreement with SINV, which also makes See by Chloé, DKNY Jeans, Krizia Jeans and Moschino Jeans. Turnover at that company is 136 million euros, or $161 million at current exchange.
"This new license integrates perfectly with the SINV portfolio and boosts our presence in the high-quality prêt-à-porter industry," said Massimo Braglia, chief executive of SINV. Both companies declined to provide first-year sales projections.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast