LONDON — Alexander McQueen is building his brand at breakneck speed.
The designer, who in September unveiled a footwear line for Puma, will launch a second ready-to-wear collection called McQ – Alexander McQueen for fall 2006.
The denim-based collection will be for men and women and will include accessories, McQueen said in a statement late Friday. It will be produced by the Italian company SINV Spa.
"The focus of this collection will be younger and more renegade, but always signature McQueen," the designer said in the statement. "This partnership will add a new and inspiring dimension to the McQueen world."
The new rtw line comes hot on the rubber heels of McQueen's new collaboration with Puma. The Alexander McQueen Puma line will launch in 200 to 250 stores worldwide in January, including McQueen's flagships in London, New York and Milan.
McQueen parent Gucci Group has strongly encouraged its smaller brands to build their businesses by striking deals with outside companies. Gucci wants the brands, which also include Stella McCartney and Balenciaga, to be profitable by 2007.
Later this week, McCartney will unveil a limited-edition capsule collection for H&M. She also has a successful performance sportswear line for Adidas.
The new McQueen line will hit 600 shop floors worldwide in June. A McQueen spokesman said the stores that will carry the line will include Neiman Marcus and Harvey Nichols, but not the McQueen flagships in New York, Milan and London. Prices will range from 495 pounds, or $870, for selected knitwear items to 60 pounds, or $105, for a T-shirt.
The collection will include denim jeans, jackets, trenches and miniskirts with special treatments and washes. It will also include knitwear, T-shirts, woolen coats and trousers made from washed and overdyed cottons.
The line will be produced and distributed under a five-year licensing agreement with SINV, which also makes See by Chloé, DKNY Jeans, Krizia Jeans and Moschino Jeans. Turnover at that company is 136 million euros, or $161 million at current exchange.
"This new license integrates perfectly with the SINV portfolio and boosts our presence in the high-quality prêt-à-porter industry," said Massimo Braglia, chief executive of SINV. Both companies declined to provide first-year sales projections.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
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Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
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