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PARIS — “The look has an exciting, rebellious attitude that fits with the thrill and danger aspects associated with the sport,” says Susan Hopgood, marketing director for the Italian jeans brand Gas, which sponsors the Honda racing team. “The look is sexy and tough — not for the faint-hearted.”
And how. Le Temps des Cerises, a fledgling French denim label, features battery-acid and pock-marked jeans for that just-slid-out-from-under-the-chassis look.
“It has nothing to do with the ‘clean’ Von Dutch look at all,” notes Cerises’ Lilian Richardiere. “It’s about a Nineties-inspired, rock-metal-meets-Harley-Davidson aesthetic that goes with the vintage spirit that’s been around for a while.”
Riding the biker trend, British sportswear firm Firetrap created a new Black Seal collection featuring badge-festooned jean jackets, denim overalls and oil-waxed jeans with customized tears and repairs.
“People want jeans that look like they’ve been around forever,” says Carlos Singh, Firetrap’s marketing director. “And the motocross vibe that’s shone through over the past six months lends itself totally to that.”
Photos by Patrick Katzman; Model: Rebecca Lannacone/Elite; Hair by Patrice Laroch and Makeup by Jenny, Both at Calliste; Styled by Laurent Folcher