By  on April 30, 2007

LONDON — “I’ve got two daughters now,” joked Philip Green as he guided both a visually nervous Kate Moss and his real daughter, Chloe, up the escalators for the launch preview of the Kate Moss Topshop collection at the retailer’s Oxford Street flagship on Monday night.

Crowds were buzzing six-deep around the block outside, while inside Moss — clad in a scarlet maxi dress of her own design — prepared to make her debut.

The store’s main window had been made to look like a stage, filled with mannequins displaying the line’s clothes. Moss took to the stage 10 minutes before the doors opened to strike a pose as the flashbulb frenzy ensued. But she didn’t stay long — a curtain failed to open completely, and Moss rapidly fled the bedlam to the relative quiet of the store.

Excitement had already been building at the prelaunch cocktail, where guests including Lily Cole, Bella Freud, Sadie Frost and Peaches Geldof swarmed around the collection, grappling for order forms and searching for a duplicate of Moss’ maxi design. “Look, look. They’ve got this in red, too,” said Freud, holding up a blue jersey dress to friends.

“I want the yellow shirt and the waistcoat dress. I’m just trying to get my head ’round it all,” said Cole. And would she be venturing into fashion design herself anytime soon? “No, no. I think I’m going to leave Kate to conquer that field,” she laughed.

Today, crowds are due to gather once more at the store for the official launch, where doors will open at 7 a.m.

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