MILAN — The key word in Italian trade show circles these days is togetherness, particularly for the textile sector as fair organizers had looked to coordinate dates and create a textile week in Italy. It is part of an ongoing strategy developed to increase fair attendance by offering buyers the opportunity to shop a variety of shows in a relatively short period of time.

The Italian textile week will kick off with Shirt Avenue (Feb. 26 to 28, at Villa Erba in Cernobbio, Italy), followed by Ideabiella (March 3 to 5, at Villa Erba), Prato Expo (March 5 to 7, at Fortezza da Basso, Florence, Italy) and will end with Ideacomo (March 7 to 9, at Villa Erba), traditionally the last textile show of the season.

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