MILAN — As part of a restructuring plan, Italian outerwear brand Allegri is diversifying its offerings and has hired three designers to reinforce its core business.
Starting with the fall 2009 collection, the Florentine firm will now produce three distinct lines, targeting specific consumer groups — fashion forward, traditional and sporty. The new course follows the expiration of a three-year contract with designers Viktor Horsting and Rolf Snoeren and the sale in March of 40 percent of Dismi 92 SpA, Allegri’s parent company, to private equity firm Orlando Italy.
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