NEW YORK — In a giant leap for apparel e-tailing, Amazon.com Thursday e-mailed to its best customers a link to its just-live fashion store — an effort that also represents the Internet behemoth’s first attempt at aggregating the offer of multiple merchants in a particular category.

"Amazon can bring more value to apparel as an aggregator because it is such a fragmented sector," noted Ken Cassar, senior retail analyst at Jupiter Research, which counts Amazon as a client. "In sectors such as toys and office goods, Amazon can link with a single retailer and control a much bigger piece of the market," he added, in referring to deals Amazon has with Toys R Us and Office Depot.

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