American Eagle Outfitters starts selling children’s wear today with the launch of 77kids.com, joining an increasingly crowded market.
The competition includes abercrombie, the kids’ division; The Children’s Place; GapKids; Crewcuts, and Disney stores. Seeking to differentiate itself, American Eagle has filled its 77kids Web site with bells and whistles, from free shipping and returns and a guarantee that the products will hold up for at least 77 washes, to a tie-in to the Jonas Brothers. The group’s Nov. 14 concert in Los Angeles will be replayed on the Web site at 3 p.m. on Nov. 16 and, through a contest, 77kids is sending seven girls and seven boys to the event.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"