ATLANTA — Despite the winter chill outside, a garden party atmosphere filled AmericasMart’s summer show, as floral prints, a full color spectrum and romantic styling — from ruffles and ribbons to buttons and bows — put buyers in a celebratory mood.

Still cautious and buying close to season, retailers concentrated on immediate deliveries of spring and summer goods, buying fall where available. Most described January business as fairly good, but were more optimistic about spring, predicting that the new trend direction would give consumers a reason to buy.

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