NEW YORK — She may have played a healing doctor on TV, but Jane Seymour also knows a thing or two about helping others in real life.
This story first appeared in the June 3, 2003 issue of WWD. Subscribe Today.
On May 22, the actress was in town to launch a new group of career apparel called Essentially Jane. It is an offshoot from the Jane Seymour Signature Collection, which is distributed by Crossing Pointe, a catalog and e-commerce Web site owned by Warren, Pa.-based Blair Corp.
Seymour and Blair teamed up with Dress for Success, a not-for-profit group that provides interview suits and career development to low-income women making the transition from welfare to work.
At the Dress for Success New York office, Blair announced a pledge of $25,000 and plans to provide the organization with 1,000 career pieces to be distributed to the organization’s 78 offices across the U.S., U.K., Canada and New Zealand.
After a few words from Blair senior vice president Robert Crowley, Seymour introduced two Dress for Success clients who picked outfits from the new Essentially Jane and Crossing Pointe collections for a makeover. It was followed by a mini fashion show displaying the fitted cotton-spandex suits, embroidered scarves and leather jackets that make up the new career-oriented group, which all retails for less than $100. Leather jackets however, are just above the $100 price point.
Dress for Success is widely supported by the fashion industry, however, oftentimes the smaller sizes that are donated by firms don’t fit the organization’s average size 12 customer. Since the bulk of Blair’s customer are a similar size, the two made a logical team, according to Joi Gordon, executive director of Dress for Success.