By  on August 18, 2011

NEW YORK — Giambattista Valli’s name falls into the category of “designers you wouldn’t normally see at Macy’s.”

Martine Reardon, executive vice president of marketing and advertising, admitted that Macy’s isn’t the first place consumers think of when it comes to high-end fashion, but that’s just the point. Enlisting designers such as Valli — whose exclusive limited time collection for Macy’s bows on Oct. 26 — has been a way “of bringing in new customers to the store and reinforcing our fashion credentials to our existing customers,” she said.

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