By  on September 29, 2008

In an in-depth consumer study, DNR finds that American men make their own apparel choices, continue to spend on apparel—despite the Wall Street crisis—and, yes, actually enjoy shopping.

The American economy may be looking ugly, but American men still want to look good—with the majority not cutting back on their apparel spending right now, even after the financial turmoil that roiled Wall Street and Washington lawmakers earlier this month. In fact, 18 percent say they are spending more money on clothes today than they were a year ago, 48 percent say they are spending the same amount, and a minority, 34 percent, indicate they are spending less. 

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