PARIS — Marking its 25th anniversary, the ANDAM Fashion Award will be decided by a prominent mix of jury members made up of both ANDAM sponsors and fashion professionals.
For its 2014 edition, seven new members have been chosen: François-Henri Pinault, chairman and chief executive officer at Kering; Stefano Martinetto, ceo of Tomorrow London; Xavier Romatet, Condé Nast France president; John Demsey, group president of the Estée Lauder Cos. Inc.; model Caroline de Maigret; Anne-Sophie von Claer, deputy managing editor of Le Figaro, and photographer Ellen von Unwerth.
Founded in 1989 by Nathalie Dufour, with the support of the French culture and industry ministries and with former YSL couture boss Pierre Bergé as president, the ANDAM Fashion Award is valued at 250,000 euros, or $345,090 at current exchange. The prize has proven a prodigious tool in scouting new talent. Past ANDAM winners include Alexandre Mattiussi, Anthony Vaccarello, Viktor & Rolf and Martin Margiela. This year’s finalists will be announced at the beginning of May.
As reported, as part of its 25th anniversary, ANDAM has a number of new sponsors and is enlarging its mission to include future winners with business skills such as strategic planning, digital marketing and image building.
Kering — the parent of Gucci, Saint Laurent, Bottega Veneta, Boucheron and other brands — is among the new sponsors of the prize, with Pinault succeeding Diesel chief Renzo Rosso as mentor for the 2014 winner. He will provide guidance for two years on matters including financial, legal, marketing, communications and production.
MAC Cosmetics is also a new sponsor and has pledged to provide all nominees with makeup artistry support for runway shows and fashion shoots, along with assistance on image building. Tomorrow, which operates showrooms in Milan, Paris and London, is a third new sponsor, joining longtime partners including Swarovski, LVMH Moët Hennessy Louis Vuitton, Hudson’s Bay Co., Longchamp, Galeries Lafayette and Fashion GPS.