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NEW YORK — With tennis whiz Andre Agassi on their team, Aramis executives are hoping to win with the brand’s latest fragrance, Life. The new scent rolls out globally in October and sources estimate that it could do $80 million at retail, with about $30 million of that done in the brand’s 1,800 U.S. department and specialty store doors. For more, see page 7.
This story first appeared in the May 23, 2003 issue of WWD. Subscribe Today.