NEW YORK — The Andrew Jergens Co. is freshening its product lineup with the addition of several items and a new packaging design.
Beginning with Soft Shimmer, a new lotion under its Jergens brand, packaging will use brighter colors, new graphics and logos and contain updated copy.
Soft Shimmer, available to mass retailers in April, is a body moisturizer infused with mica titanium dioxide, which allows for an allover body glow. Unlike other shimmer products on the market, Soft Shimmer contains a number of ingredients that help produce a polymer film to hold the mica against the skin, according to Christine Hall, Jergens’ R&D lotion section manager. Soft Shimmer will be available in three sizes with retails ranging from $3.69 to $6.99.
There are also several other new items coming, including Ash Relief Moisturizer. Scheduled for an April retail debut, Ash Relief brings Jergens into the ethnic category with a product specifically made to help the flaky skin on African-Americans and people of color. "The product was developed to treat dry, flaky skin that is termed ashy among consumers with darker skin tones," said Hall. The lotion claims to be the only brand to combine beta hydroxy, cocoa butter and shea butter. It will be available in three sizes and will retail from $2.89 to $4.49.
Sales of the Jergens brand have been slipping. According to Information Resources Inc., Jergens’ retail sales fell 3.5 percent to $102.4 million for the year ended Dec. 1. However these figures do not include sales at Wal-Mart, which could add another 20 percent or more to the business.
To support the new efforts, Jergens’ ad budget has been upped 20 percent for 2003. Ads for Shimmer break in spring beauty magazines. Jergens executives are still working on an ad campaign for Ash Relief.
In other Jergens news, Bioré is launching a Blemish Fighting Cleansing Cloth to round out the brand’s two-year-old blemish line. The premoistened cloths deliver salicylic acid, and are dual textured. The soft side is designed to trap dirt, while the exfoliating side aims to smooth skin texture.
And, Ban deodorant will sport new packaging. The new look will include a pearl white container to reflect a more contemporary, feminine look.Both the cloths and the deodorant are rolling out to retailers now.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)