NEW YORK — After working as a technical designer and patternmaker for her entire career, Giulietta Graci decided to head out on her own and launch Anna Vi Andrea, a bridge-priced line featuring suits, cocktail dresses and a small selection of...
NEW YORK — After working as a technical designer and patternmaker for her entire career, Giulietta Graci decided to head out on her own and launch Anna Vi Andrea, a bridge-priced line featuring suits, cocktail dresses and a small selection of eveningwear.
The line was named after Graci’s two daughters, Anna and Vicenza, and her business partner’s son, Andrea. Graci has spent much of her life and her entire 20-year career in the apparel industry. She began studying fashion at the High School of Fashion Industries and earned her undergraduate degree in fashion design from the Fashion Institute of Technology.
After FIT, Graci worked as a pattern maker and technical designer at several eveningwear companies in New York. During the five years before launching Anna Vi Andrea, she was the head technical designer at Darby Scott.
“It was tough to find positions in design,” Graci said. “The technical area was where there were jobs. Anyone could draw a pretty picture, but bringing it to life is so rewarding. I also love draping because you make changes in your designs when you see it on a mannequin.”
The line features fabrics such as double-faced wool crepe, ombré chiffon, tweeds, bouclé and taffeta, all from Europe. The double-faced wool crepe is made into classic suit silhouettes and slimming dresses with matching jackets, aimed at women over 40.
Anna Vi Andrea was picked up by Neiman Marcus for fall, which bought 36 double-faced wool dresses with matching jackets according to Graci. Wholesale prices for the line start at $750 and run up to about $1,400. Ombré chiffon gowns run about $1,300. According to Graci, the line is expected to generate volume of $200,000 in its first year.
“I try to stay classic and basically make clothes that fit a woman’s body,” said Graci. “I’m more cocktail and day-to-evening than career, though many of my pieces could be both.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews