NEW YORK -- California-based swimwear designer Anne Cole is moving into the gym with her new line of athletic-inspired swimwear and activewear.
The line is called Anne Cole Locker and the first group also carries the name Faux Fitness, a playful response to the acquisition of her business last October by Authentic Fitness Corp.
However, the designer is serious about her take on the activewear trend.
"Anyone who doesn't see that the active look is happening must have his eyes closed," said Cole.
The group will have an exclusive launch at Bloomingdale's this May as part of a fashion promotion called Exercists. It will be rolled out to other stores this summer.
The initial 12-piece group of swimwear, bodywear, bike shorts, running pants and T-shirts comes in black with white athletic stripes, is in cotton jersey and cotton and Lycra spandex and wholesales from $16 to $32.
The concept is swimwear that can be used as workout gear, and activewear pieces that can be used to accessorize the swimwear or be worn to the gym. These are Cole's first workout pieces.
As the line goes forward, the activewear will be expanded and swimwear will serve more as accessory items.
Key pieces in the line include a high-neck tank suit in black with white stripes and bold letters that say Faux Fitness; it wholesales for $28. A two-piece swimsuit or workout outfit is $29, a black athletic-striped tank dress, $32, and a gym-inspired crop top, $17.
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