NEW YORK — It was bound to happen — Jessica Simpson is launching a clothing line.
The singer and star of MTV’s“Newlyweds,” who famously did not know the difference between chicken and fish on her show, is learning how to run a business. Not only has she just signed on to be a spokeswoman for Chicken of the Sea brand tuna (part of the gag on the show), the blonde pop princess has inked a deal with Signatures Network Inc. to launch a slew of products including apparel, jewelry and cosmetics.
“Jessica’s success in TV and music creates endless possibilities for licensing and endorsements,” said SNI chief Dell Furano in a statement. “‘Newlyweds’ has elevated her visibility and highlighted her own interest in beauty and fashion. Young women can really relate to her.”
SNI, a San Francisco-based merchandising and licensing firm, also represents Simpson for commercial endorsements. The company holds merchandising and marketing rights to more than 125 top music artists and entertainment properties including Madonna, Britney Spears, The Beatles, the Osbourne family, U2, KISS, Alicia Keys and Shakira.
Simpson has shown interest in launching an apparel line before, as she told WWD during fashion week here: “I would love to do a line with my mom. I think I would do a line of dresses because everyone does jeans. I don’t want to do what everyone else does.”
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