By  on April 19, 2007

Bugaboo is making sure that babies travel in style — in denim, of course.

The company, which has been credited with "redefining the stroller," has launched a denim stroller line. Kari Boiler, director of marketing of Bugaboo North America, called it a "perfect fit."

"Denim is very complementary to our brand," Boiler said. "It's durable and no-nonsense, which has always been our concept."

The denim fabric is on the Bugaboo Cameleon model, the firm's most fully loaded stroller. The device's suspension and wheels are made for city sidewalks, sandy beaches or even hiking in the woods. The reversible and height-adjustable handlebar of the Cameleon offers parents a choice: small swivel wheels in front for easy maneuverability, large wheels in front for a comfortable ride through woods or the two-wheel position for pulling the stroller through the sand and snow. The Bugaboo Cameleon retails for $899, however, the denim version retails for $959.

Boiler said the strollers hit specialty retailers nationwide this month and the first delivery sold out almost immediately.

"The denim is really very striking," she said. "It's dark and really fashionable and there is a lot of detail that goes with the design. It's exactly what our customer is looking for — something unique but also functional."

Parents can pick not only the colors for their stroller, but also the fabrics. They can choose for part of the stroller to be denim while another piece is another fabric.

Dutch industrial designer Max Barenbrug and Eduard Zanen, a medical doctor, founded Bugaboo to address the needs of parents while maintaining strict standards of design and functionality. The first stroller, the Bugaboo Frog, was introduced to the European market in 1999 and hit the U.S. in 2003. Since then, the company has won international awards and is recognized for its innovative design and utility. Bugaboos are known for being user friendly — easy to fold, lightweight — and come with many accessories.

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