Bugaboo is making sure that babies travel in style — in denim, of course.
The company, which has been credited with "redefining the stroller," has launched a denim stroller line. Kari Boiler, director of marketing of Bugaboo North America, called it a "perfect fit."
"Denim is very complementary to our brand," Boiler said. "It's durable and no-nonsense, which has always been our concept."
The denim fabric is on the Bugaboo Cameleon model, the firm's most fully loaded stroller. The device's suspension and wheels are made for city sidewalks, sandy beaches or even hiking in the woods. The reversible and height-adjustable handlebar of the Cameleon offers parents a choice: small swivel wheels in front for easy maneuverability, large wheels in front for a comfortable ride through woods or the two-wheel position for pulling the stroller through the sand and snow. The Bugaboo Cameleon retails for $899, however, the denim version retails for $959.
Boiler said the strollers hit specialty retailers nationwide this month and the first delivery sold out almost immediately.
"The denim is really very striking," she said. "It's dark and really fashionable and there is a lot of detail that goes with the design. It's exactly what our customer is looking for — something unique but also functional."
Parents can pick not only the colors for their stroller, but also the fabrics. They can choose for part of the stroller to be denim while another piece is another fabric.
Dutch industrial designer Max Barenbrug and Eduard Zanen, a medical doctor, founded Bugaboo to address the needs of parents while maintaining strict standards of design and functionality. The first stroller, the Bugaboo Frog, was introduced to the European market in 1999 and hit the U.S. in 2003. Since then, the company has won international awards and is recognized for its innovative design and utility. Bugaboos are known for being user friendly — easy to fold, lightweight — and come with many accessories.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast