EVIAN, France — What’s the magic formula for today’s beauty brands tomorrow?

That was the topic of discussion for the panel led by Heidi Manheimer, president of U.S. operations at Shiseido Cosmetics (America) Ltd. Other participants included Christina Bornstein, cofounder and creative president of Tony & Tina Vibrational Remedies; Ed Burstell, vice president and general manager of Henri Bendel; John Demsey, president of MAC Cosmetics; Jane Anne Ford, co-creator and chief executive officer of Benefit Cosmetics, and Jean Hoehn Zimmerman, executive vice president of marketing and sales at Chanel Beauté and Fragrance.

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