NEW YORK — America Online is taking sharper aim at its customers this holiday — after a period in which its shopping area was driven by merchants’ own promotions — with the launch today of a consumer-based shopping list hub, executed via an exclusive partnership with Macy’s.

America’s Shopping List will post the season’s hottest products, based on customer polls conducted at the hub; search terms used and data gleaned from AOL message boards. In turn, Macy’s will offer promotions of products that reflect the preferences of those AOL users through a link to macys.com. AOL also will feature consumers’ merchandise reviews and gift suggestions.

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