NEW YORK — America Online is taking sharper aim at its customers this holiday — after a period in which its shopping area was driven by merchants’ own promotions — with the launch today of a consumer-based shopping list hub,...
NEW YORK — America Online is taking sharper aim at its customers this holiday — after a period in which its shopping area was driven by merchants’ own promotions — with the launch today of a consumer-based shopping list hub, executed via an exclusive partnership with Macy’s.
America’s Shopping List will post the season’s hottest products, based on customer polls conducted at the hub; search terms used and data gleaned from AOL message boards. In turn, Macy’s will offer promotions of products that reflect the preferences of those AOL users through a link to macys.com. AOL also will feature consumers’ merchandise reviews and gift suggestions.
Apparel and accessories figure to play a pivotal role at the holiday hub, as it’s been AOL’s top-selling merchandise category through September. In September, AOL members spent a combined $409 million on apparel and accessories, disclosed a spokeswoman for Dulles, Va.-based America Online. More than 21 million of AOL’s U.S.-based members shop online, and 61 percent of those shoppers, or 12.8 million, are women.
The eight-week, themed holiday effort, beginning with gifts for home, will feature apparel during the weeks of Dec. 2 and Dec. 9, under themes dubbed gifts for her and gifts for him, respectively.
"The landscape is getting a lot more competitive, and AOL realized it lost its focus on its members," the spokeswomanacknowledged. "Instead of pushing out products our [merchant] partners want to promote, we are listening to what members want, and pairing this with related items."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia