Tamagotchi, the hand-held digital pets which sold over 80 million units in 54 countries, is having a second life.
Back in the Nineties, children took on the challenge of parenting these living digital pets. Now that these kids have grown up, they can wear clothes reminiscent of Tamagotchi.
Bandai Co., Ltd. and its North American marketing representative, Sync Beatz Entertainment, have signed a deal with Los Angeles-based Mighty Fine to produce and market Tamagotchi L.i.f.e. juniors and women apparel, including activewear, T-shirts, bodysuits, dresses, fleece, pants, shorts and skirts, that will feature a contemporary take on the characters and design elements of the classic Tamagotchi brand. Details about the line, price points and launch date haven’t been finalized yet.
The agreement was brokered by Evolution USA Inc., Woodland Hills, Calif.
“When we saw the millions of kids who grew up with Tamagotchi and still love the brand today, and our success producing inventive women’s fashion, we recognized this as a great opportunity,” said Patty Timsawat, chief operating officer of Mighty Fine.
The Mighty Fine alliance will kick off the introduction of numerous licensed products from home decor to accessories.
Last year, Tamagotchi L.i.f.e. launched a Web site, as well as Facebook, YouTube, Twitter and Pinterest pages. Earlier this year, Bandai launched the Tamagotchi L.i.f.e. app, an authentic recreation of the classic Tamagotchi game with a contemporary spin, which has generated more than 2.5 million downloads.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast