NEW YORK — The Aramis team plans to add a little Life to the brand this fall with its newest fragrance — and its new spokesman, Andre Agassi.
The new scent, Aramis Life, rolls out globally in October. Its launch marks the first time that Aramis has had a celebrity spokesperson for one of its brands. However, John Karp, president of Aramis and the Designer Fragrances Division of the Estée Lauder Cos., is quick to point out that he sees Agassi — whom he signed in February — as a partner, rather than simply a spokesperson.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)